Tire Brands


At Bridgestone, our dream is to become a truly global enterprise and to establish the Bridgestone brand as the undisputed world No. 1 brand in both name and substance. Across the globe, our entire team is focused on achieving this goal.

The roots of our dream date back to the establishment of Bridgestone Tire Co., Ltd. in 1931. Anticipating the future potential of tires for passenger cars and the international development of the business, founder Shojiro Ishibashi used an English translation of his surname for the name of the company. Even then he may indeed have been dreaming of the future of the Bridgestone Group.

As Japan’s automobile industry grew, The Bridgestone Group expanded its business to become Japan’s largest tire manufacturer. The company also actively expanded overseas, particularly in Asia. In 1988, the company acquired The Firestone Tire & Rubber Company, a well-respected global corporation with a venerable history of its own. This transformed Bridgestone into one of the world’s largest tire and rubber companies and created a global team dedicated to serving customers worldwide with the highest level of quality, service and technology.

We hope this introduction to our company will provide you with a deeper understanding of the Bridgestone Group’s strengths, as well as our future direction.

Bridgestone puts the principle of safety first through all stages of the tire lifecycle, from development to production, sale, and use.

In tire design and development, we’ve defined our three core elements as safety, comfort, and being environmentally friendly, and we will invest the resources necessary to ensure that our tires continue to deliver on all three fronts.

Striking a harmonious balance among the three elements will allow us to achieve ever-higher levels of value as our users “enjoy the extraordinary performance” provided by our products.

ECOPIA provides eco-friendly performance through higher fuel efficiency and safety. It allows for reduced rolling resistance, which in turn enhances fuel efficiency. ECOPIA also reduces the production of harmful carbon dioxide emissions that contribute to global warming. It promises reduced rolling resistance without undermining safety from braking performance, including in wet conditions.

DUELER combines the high-level traction and toughness that full-fledged 4WD vehicles require. At the same time, it provides superior driving performance, comfort, and reliability to a wide variety of vehicles including pickups, SUVs (sport-utility vehicles), CUVs (cross-utility vehicles), and premium SUVs/CUVs. The essence of Bridgestone’s tire design technology, recognized worldwide, has been channeled into DUELER tire brand. It provides even greater driving pleasure for various high performance 4WD vehicles